{"id":58835,"date":"2019-10-31T14:30:38","date_gmt":"2019-10-31T20:30:38","guid":{"rendered":"http:\/\/www.eloriente.net\/home\/?p=58835"},"modified":"2019-10-31T14:31:20","modified_gmt":"2019-10-31T20:31:20","slug":"twitter-prohibe-publicidad-politica","status":"publish","type":"post","link":"http:\/\/www.eloriente.net\/home\/2019\/10\/31\/twitter-prohibe-publicidad-politica\/","title":{"rendered":"Twitter prohibe publicidad pol\u00edtica"},"content":{"rendered":"<p>A partir del 22 de noviembre, la plataforma de microblogging Twitter, pondr\u00e1 fin a la difusi\u00f3n pagada con fines pol\u00edticos a nivel global, de acuerdo con un comunicado alnzado por\u00a0 Jack Dorsey, CEO de la compa\u00f1\u00eda en su cuenta de Twitter.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We\u2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons\u2026\ud83e\uddf5<\/p>\n<p>\u2014 jack \ud83c\udf0d\ud83c\udf0f\ud83c\udf0e (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/1189634360472829952?ref_src=twsrc%5Etfw\">October 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1136171134853753\" data-ad-slot=\"5545504441\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>En el comunicado, la compa\u00f1\u00eda argumenta que el posicionamiento de ideas pol\u00edticas no puede comprometerse con dinero, sino que son las personas las que deben decidir hasta qu\u00e9 punto posicionarla en el \u00e1gora digital.<\/p>\n<p>Dorsey consider\u00f3 que esta nueva pol\u00edtica no limita la libertad de expresi\u00f3n, sino el alcance artificial que un mensaje puede alcanzar a partir de una inversi\u00f3n monetaria.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.<\/p>\n<p>\u2014 jack \ud83c\udf0d\ud83c\udf0f\ud83c\udf0e (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/1189634367296901120?ref_src=twsrc%5Etfw\">October 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u00abUn mensaje pol\u00edtico gana alcance cuando las personas deciden seguir una cuenta o retuitear. Pagar por el alcance elimina esa decisi\u00f3n, forzando mensajes pol\u00edticos altamente optimizados y dirigidos a las personas. Creemos que esta decisi\u00f3n no debe verse comprometida por el dinero.\u00bb<\/p>\n<p>La decisi\u00f3n se da luego de revelarse la inversi\u00f3n de miles de euros en una <a href=\"https:\/\/elpais.com\/tecnologia\/2019\/10\/30\/actualidad\/1572395671_502793.html\" target=\"_blank\" rel=\"noopener\">campa\u00f1a enga\u00f1osa en Facebook<\/a> que intervino en votantes en varias ciudades de Espa\u00f1a.<\/p>\n\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/www.eloriente.net\/home\/2019\/10\/31\/twitter-prohibe-publicidad-politica\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t\tdata-colorscheme = \"dark\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div>\n\t\t  <style>\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>A partir del 22 de noviembre, la plataforma de microblogging Twitter, pondr\u00e1 fin a la difusi\u00f3n pagada con fines pol\u00edticos a nivel global, de acuerdo con un comunicado alnzado por\u00a0 Jack Dorsey, CEO de la compa\u00f1\u00eda en su cuenta de Twitter. We\u2019ve made the decision to stop all political advertising on Twitter globally. We believe [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":58836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10504,21,17],"tags":[369,231,752,229,10571],"class_list":["post-58835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-las-ultimas-12","category-politica-y-gobierno","category-tecnologia","tag-elecciones-2","tag-politica","tag-publicidad","tag-redes-sociales","tag-sociedad-digital"],"jetpack_featured_media_url":"http:\/\/www.eloriente.net\/home\/wp-content\/uploads\/2019\/10\/twitter-292988_1920-filtro.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/posts\/58835"}],"collection":[{"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/comments?post=58835"}],"version-history":[{"count":2,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/posts\/58835\/revisions"}],"predecessor-version":[{"id":58838,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/posts\/58835\/revisions\/58838"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/media\/58836"}],"wp:attachment":[{"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/media?parent=58835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/categories?post=58835"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eloriente.net\/home\/wp-json\/wp\/v2\/tags?post=58835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}